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Our marketplace grew quickly due to our lower prices and our ability to match caregivers with clients so quickly.We protected the marketplace by offering the support of a care management team, the personalization of profiles with photos and video interviews, a robust algorithm to control matching and dispatching, lengthy reviews from past clients, and a rating system to ensure quality.

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So I decided to dedicate my life to fixing one of the biggest (and hardest) problems facing our generation today. Coming into Home Hero, my cofounder (Mike Townsend) and I had a taste of success and failure in startups.

Mike founded a web-based point-of-sale company called Zing Checkout in 2012 that I joined and left before it was acquired by Big Commerce ahead of their IPO.

It felt inevitable that a company would introduce a disruptive technology model to improve access to affordable home care.

We even published an article “10 reasons a marketplace for senior care is inevitable”, citing other factors such as highly-recurring needs, high number of unhappy caregivers and lack of trust and quality.

As you may know, home care is a large and fragmented industry with over 25,000 franchises nationwide.

We saw agencies as being grossly inefficient, as evidenced by caregivers only taking home 40% of the hourly rates paid by families.In May 2013, Mike and I packed everything we owned into a small sedan and we moved from San Francisco to Santa Monica for an opportunity to work with Mike Jones at Science, one of the top incubators in Los Angeles.We had the vision to tackle a big problem in the home care industry and Jones was crazy enough to do it with us.When we started Home Hero in 2013 our vision was very ambitious — to build the fastest, most affordable way to find quality in-home care, and disrupt the billion home care market.For many years I watched with shock and sadness the struggles my father went through finding reliable caregivers for my grandmother in Seattle.On Oct 15th 2015, the entire home care industry got rocked.

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