These users spent less time on the company's website, choosing instead to browse from the company's pinboard.
In 2014, Pinterest generated its first revenue, when it began charging advertisers to promote their wares to the site's millions of hobbyists, vacation planners, and do-it-yourselfers.
Ads on the site could generate as much as $500 million in 2016, estimates Michael Pachter, an analyst at Wedbush Securities. Rich Pins – pins which have more information than a normal link – will get a new button that allows users to purchase things directly from partners that it's working for.
They can follow other users' boards if they have similar tastes.
The evolution of Pinterest is based on the shared interest of its users and relies on its members to produce the content.
Pinterest said they want to keep their community "positive and respectful." Much of the service's early user base consisted of infrequent contributors.
The site's user growth, which slowed in March 2012, could pick up as the site's user base solidifies around dedicated users according to a com Score representative.
Business pages can include various data, topics and information such as prices of products, ratings of movies or ingredients for recipes.
Pinterest plans to eventually add them to results displayed when people use its Lens feature to scan a photo from their phone to find related pins as well as the Shop the Look feature that lets people tap products featured in a photo to reveal a list of links to similar products available for purchase.
Four months after being launched, Pinterest only had a few thousand users, compared to Instagram which had about 1 million users after that same amount of time.
Early in 2010, the company's investors and co-founder Ben Silbermann tried to encourage a New York-based magazine publishing company to buy Pinterest but the publisher declined to meet with the founders.
They can then jump straight to that pin and make the purchase." On August 23, 2016, Pinterest announced that it would be acquiring the team behind Instapaper, which will continue operating as a separate app.