As of 2014, mobile devices have surpassed desktop/laptops as the most used device per day for internet usage.
Advertising and ad-supported content become increasingly important.
The services in this generation can be used with pay-as-you-go plans; subscription-based plans were still popular as networks increased their scale to become content distribution platforms.
With the introduction of various technologies in mobile networks, social networking has reached an advance level over four generations. The services of this generation's mobile social networks can be used on a pay-as-you-go or subscription-to-service basis.
Technologies used in this generation are application-based, pre-installed on mobile handsets. The introduction of 3G and camera phones added many features such as uploading photos, mobile search for person based on profile, and contacting/flirting with another person anonymously.
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Mobile social networking is social networking where individuals with similar interests converse and connect with one another through their mobile phone and/or tablet.
Similar to there being many online social networking sites, such as Facebook and Twitter, there are just as many social network on mobile devices.
They offer vast number of functions including multimedia posts, photo sharing, and instant messaging.
Most of these sites have many unique features or special functions, but the main function of the site remains the same as other services.
All these sites are categorized according to the following business models and usage.
Much like web-based social networking, mobile social networking occurs in virtual communities.