Unless you’re a media company, we generally recommend Service accounts for our clients.
Once you’ve registered your account, it is very difficult or even impossible to change types.
This article is concerned with the corporate accounts your customers will follow.
To be clear, a China WFOE (Wholly Foreign-Owned Enterprise) is a Chinese company and can directly register We Chat Official Accounts.
To begin, head to the We Chat Official Accounts Platform and click “Register now”.
If you chose We Chat Verification as your authentication method, your account is now registered in a temporary status.
You’ll need to complete the verification process within thirty days.
Once you select your organization type (government, media, company, or other) the appropriate form will ask for your organization’s and account administrator’s basic information.
This step requires you to register an administrator who has a Chinese national ID (身份证 shēn fèn zhèng) and a 86 mobile phone number.
If you really want to dig in, check out our detailed overview of We Chat platform features and developer interfaces.
Note that some advanced features, such as We Chat Pay, must be applied for separately.
We Chat Official Accounts launched August 23rd, 2012.
There have been many changes over the years, but one of the constants has been confusion regarding 1) how to setup an account and 2) what type of account to register.
“Not visible” means Chinese users can’t search for your account, can’t scan your QR code, and can’t follow you.