One important consideration that he fails to take into account is that online daters are a different breed.
If, on the other hand, every time you open your credit card statement there's a little sum going to Match or e Harmony, it's another nudge to push you back to the computer and make sure you're getting enough bang for your buck. Rudder makes in his argument is that the user stats given out by Match and e Harmony don't take into account profiles people don't use anymore, or users who haven't paid and so can't receive messages. Free sites have the same problem – probably to an even worse degree.
And, if you’re a savvy online dater, there are ways you can get round it.
But the key to finding the right site (or sites) for you depends on what type of relationship you’re in search of.
If you’re just dipping your toes back into the dating pool, free sites can be a great place to start.
And it seems a little hypocritical for OKCupid to complain about pay sites making money through more site activity since they benefit from clients having to click through dead profiles in the exact same way as pay sites.
Reactivating idle members means more traffic to their site and more clicks on the advertisements that keep their pockets fat. we use free sites as well as pay ones and they can and do work. once you build what I sometimes refer to as a “wink-worthy profile” then it can really pay to maximize your exposure by setting up accounts on multiple sites and keeping them active.In defense of pay sites, most of them do try to find the balance between new client conversions and giving their paid members the best experience possible.Like any subscription-based business, they do count on revenue that is generated by renewals and referrals from satisfied customers.that way your email may help persuade them to sign up as a paid member. We do wish paid dating sites would tell us who is subscribed and who is not…it certainly seems like an evil marketing tactic that wastes the time of these sites’ subscribers.So according to Christian Rudder, co-founder of OKCupid, pay sites are dead. We can all put our credit cards away and use free dating services to live happily ever after, right? We don’t have agreements with dating sites; Match and e Harmony are not paying us to spring to their defense. So hopefully our thoughts on the matter are a little more objective.