Initially releasing in the Russian market, the app was translated into English and released on the App Store in October 2014.
From that point onward, the center of Pure’s revenue generation shifted from Russia to the US.
Why the app has taken off so much in the US isn’t entirely clear.
While Tinder is coming under pressure in the dating game from Badoo, it should also keep a look out for an upstart dating service that is steadily climbing the charts.
Happn, which helps you find love with people who you’ve literally crossed paths with during the day, is fifth in the global Android charts and third on i OS. Tinder also has a rival in China that it needs to keep an eye on.
When we take a closer look at where Tinder is downloaded and who is spending, a few things stand out from the data.
From a download perspective, the US is the place to go if you’re looking for love on Tinder, especially if you have an i Phone.
As evidenced in the chart below, almost 90% of Pure’s revenues were being generated in Russia at the time of translation.
Today, however, more than 60% of revenues are being generated in the US.So while the dating pool might be deeper in the US, Australian users are definitely willing to pay the price for a shot at love.Although Tinder is sitting relatively pretty at the top of the dating game, there’s plenty of room for alternative dating services to find a profitable niche in the market.Tinder may have been around the dating block a fair few times, having first appeared on the scene in 2012, but it remains a popular choice for those looking for love around the world.Using data from our Global App Intelligence to find and rank the top 10 dating apps across the globe between January and July 2016, it’s clear that Tinder still has its spark.While the US is comfortably Tinder’s largest market from in terms of revenues on both operating systems, Australia is its fourth largest Android market and second biggest i OS market.