In 2009, Disney began to rebrand the character again by putting less emphasis on his pleasant, cheerful side and reintroducing the more mischievous and adventurous sides of his personality, beginning with the video game Epic Mickey.
Mickey Mouse was created as a replacement for Oswald the Lucky Rabbit, an earlier cartoon character created by the Disney studio for Charles Mintz, a film producer who distributed product through Universal Studios.
Mickey Mouse is a funny animal cartoon character and the mascot of The Walt Disney Company.
Mickey has also appeared in comic books such as Disney Italy's Topolino, MM Mickey Mouse Mystery Magazine, and Wizards of Mickey, and in television series such as The Mickey Mouse Club (1955–1996) and others.
He also appears in other media such as video games as well as merchandising and is a meetable character at the Disney parks.
Although Moore himself was nervous at first about changing Mickey, Walt Disney liked the new design and told Moore "that's the way I want Mickey to be drawn from now on." Each of Mickey's hands has only three fingers and a thumb.
Disney said that this was both an artistic and financial decision, explaining "Artistically five digits are too many for a mouse. Financially, not having an extra finger in each of 45,000 drawings that make up a six and one-half minute short has saved the Studio millions." In the film The Opry House (1929), Mickey was first given white gloves as a way of contrasting his naturally black hands against his black body.
Beginning in 1930, Mickey has also been featured extensively as a comic strip character.
His self-titled newspaper strip, drawn primarily by Floyd Gottfredson, ran for 45 years.Disney employees John Hench and Marc Davis believed that this design was part of Mickey's success as it made him more dynamic and appealing to audiences.Mickey's circular design is most noticeable in his ears.This claim, however, has been debunked by Disney historian Jim Korkis, since at the time of Mickey Mouse's development, Disney Studios had been located on Hyperion Avenue for several years, and Walt Disney never kept an office or other working space at Warner Brothers, having no professional relationship with Warner Brothers, as the Alice Comedies and Oswald cartoons were distributed by Universal.Ub Iwerks designed Mickey's body out of circles in order to make the character simple to animate.An anthropomorphic mouse who typically wears red shorts, large yellow shoes, and white gloves, Mickey is one of the world's most recognizable characters.